AI for Financial Marketing, Part 1: Compliance
Search the top fintech trends for 2024, and you’ll find a common theme: Artificial intelligence (AI). These technologies are exploding. Transcribe video calls with key points summarized and…
Simplify Your Bank’s CRA Compliance Strategy with Mobile Marketing
In October, the OCC, FDIC and Federal Reserve Board issued a final rule to mark their collective commitment to upholding the Community Reinvestment Act (CRA), which helps ensure underserved groups…
How Financial Institutions Can Get Ahead with Google Analytics 4
On July 1, Google retired its Universal Analytics (UA) platform in a move the internet’s been anticipating for more than a year. GA4 is here to stay — and it’s infusing your data-collection endeavors…
Why Financial Institutions Should Embrace Mobile Marketing
Banks and credit unions are at an exciting and intimidating crossroads — facing down industry-wide digital transformation that includes a proliferation of mobile banking products and services, all…
How to Successfully Connect Your Bank with Millennials and Gen Z
Millennials and post-millennials, or Gen Z, may be big into Beyoncé and Jay Z, but they’re definitely not into banking at all. A research study with 10,000 people born between 1981 and 2000 reported…
Top 5 Practices to Acquire New Clients through Mobile
Solid customer acquisition and retention rates are the ingredients for any successful business, including community banks. However, you already know that acquiring new customers can be challenging…