How Financial Institutions Can Get Ahead with Google Analytics 4
On July 1, Google retired its Universal Analytics (UA) platform in a move the internet’s been anticipating for more than a year. GA4 is here to stay — and it’s infusing your data-collection endeavors…
How to Successfully Connect Your Bank with Millennials and Gen Z
Millennials and post-millennials, or Gen Z, may be big into Beyoncé and Jay Z, but they’re definitely not into banking at all. A research study with 10,000 people born between 1981 and 2000 reported…
Top 5 Practices to Acquire New Clients through Mobile
Solid customer acquisition and retention rates are the ingredients for any successful business, including community banks. However, you already know that acquiring new customers can be challenging…