Digital Marketing Agency Helping Financial Institutions Nationwide Get More Customers

RAIN is a digital marketing agency with 15 years of experience specializing in advertising and growth strategies for banks and financial institutions.

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Helping Banks & Credit Unions Grow with Compliant Digital Marketing

Boost loan applications, account sign-ups, and member acquisition with compliant ad campaigns built by marketers who know banking inside and out.

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Grow Deposits

Target households actively shopping for banking products and drive measurable deposit growth.

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Generate Loan Applications

Reach qualified borrowers with campaigns built around your lending goals.

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Increase Account Openings

Turn awareness into checking, savings, and business account growth.

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Expand Market Share

Capture demand in new branch markets and defend against larger competitors.

Team of user profile icons

Recruit Quality Talent

Support hiring initiatives with targeted recruitment campaigns.

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Strengthen Existing Relationships

Increase product adoption and deepen member relationships through cross-sell campaigns.

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Built for Every Type of Financial Institution

RAIN partners with financial institutions across the United States, including community banks, credit unions, regional banks, and financial services companies. If your goal is to grow deposits, increase loan applications, or attract new members through digital marketing, we’d love to hear from you.

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Community Banks
Hyperlocal strategies that build brand awareness and grow deposits in your community footprint.
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Credit Unions
Member-first messaging and digital campaigns that highlight your unique value over traditional banks.
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Mortgage Lenders
Generate high-quality purchase and refinance leads with compliant paid and organic strategies.
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Regional Banks
Digital programs that scale brand equity and commercial growth across your regions.
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Who We Work With

A couple meeting with a banker. Dressed professionally.
Financial Institutions

Banks

Credit Unions

Boost applications and sign-ups with effective and compliant ad campaigns, perfected by experts who know the industry.

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Man in apron standing in the entrance to a small store.
Consumer Services

Restaurants

Auto

Home Improvement

Attract local customers with geo-targeted digital ads that showcase your unique offerings and keep you top-of-mind.

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Four individuals dressed buisness formal having a conversation in an office.
Professional Services

Legal

Dentistry

Mortgage

Insurance

Schedule more appointments and client inquiries through tailored online advertising that highlights your expertise and services.

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What RAIN Does

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Digital Advertising

Display
Social Media
Search
Video
CTV

Find new customers and convert those you're already familiar to. We'll tailor our time-perfected strategies to your business and goals.

Targeted display, social, search, and video campaigns built for bank and credit union growth goals, with compliance review built into every creative.

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Creative Media Strategy

Static Ads
Video Ads
Animated Ads
Audio Ads

Our full-service creative team is what sets us apart. After analyzing countless campaigns' performance data, we know what works. Rely on us to create top-performing ads for every strategy and placement, supporting your campaign objectives from all angles.

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Web Optimization

Landing Page Recommendations
UX/UI Design
Application Journeys

Landing page and application journey improvements designed around the conversion paths financial institutions rely on - loan applications, account openings, and member sign-ups.

Our job isn't over when the traffic starts flowing in. We'll look at your landing pages, your application journey(s), and your traffic patterns, and we'll help you boost engagement and conversion rates for all your traffic—not just from our ads.

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Reports and Dashboard

GTM/GA4 Conversion Tracking
Periodic Reporting
Interactive Dashboard

Before we launch anything, we'll ensure your GTM and GA4 are set up correctly. Then, we'll perform extensive performance analysis daily to ensure your campaign goals are met. Finally, browse through the data yourself with our interactive reporting dashboard.

How RAIN Works

We audit your presence, build your strategy, run your campaigns, and report on what's working. All in-house, all compliant, all focused on growing your financial institution.

1
Discover
We learn your goals, audience, and opportunities
2
Strategize
We build a custom plans with the right channels and creative
3
Launch
We execute with precision, test early, and iterate relentlessly fast.
4
Optimize
We analyze performance and continuously improve results.
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Why Financial Institutions Choose RAIN

Since 2011, RAIN has helped financial institutions across the U.S. achieve results like 1.47 million impressions for La Capitol FCU and 79+ new hires for a mid-size regional bank.

Case Study: Bump Rate Share Certificate Campaign

How we got 1.47 million impressions and increased web traffic by 6x for La Capitol Federal Credit Union.

Read Time: 4 Minutes

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Case Study: Mid-size Regional Bank Hiring Campaign

Learn about how RAIN helped a client hire 79+ new employees.

Read Time: 2 Minutes

Read More
1.47M
impressions, one campaign
79+
hires driven via ads
6X
web traffic lift

Why People Love Us

Larissa Murphy, woman smiling against a green background.
Larissa Murphy
VP Advertising & Content Manager
First Commonwealth Bank

"

Rain has become a go-to partner for census-tract audience targeting to help us deliver on our mission as a community bank. They were instrumental in launching our Special Purpose Credit Program, and we continue to see web conversion from the ad sets and ongoing optimizations.

John Oxford, man smiling professionally, wearing a suit.
John Oxford
Director of Marketing & SVP
Renasant Bank

"

With rain, we found a great mobile partner to help us reach today’s connect consumer.

Josh Mabus, designer smiling candidly into the camera.
Josh Mabus
Owner
MABUS AGENCY

"

Check out rain. It’s one of our trusted partners.

Lynn Giroux, dressed professionally, and smiling warmly into the camera.
Lynn Giroux
EVP & COO
Essex Savings Bank

"

Rain has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!

Amy Woodward. Dressed professionally giving a warm smile.
Amy Woodward
VP & Marketing Director
First National Bank

"

Rain has been the most powerful marketing tool that First National has used to date.

John Oxford, man smiling professionally, wearing a suit.
John Oxford
Director of Marketing & SVP
Renasant Bank

"

With rain, we found a great mobile partner to help us reach today’s connect consumer.

Larissa Murphy, woman smiling against a green background.
Larissa Murphy
VP Advertising & Content Manager
First Commonwealth Bank

"

Rain has become a go-to partner for census-tract audience targeting to help us deliver on our mission as a community bank. They were instrumental in launching our Special Purpose Credit Program, and we continue to see web conversion from the ad sets and ongoing optimizations.

Josh Mabus, designer smiling candidly into the camera.
Josh Mabus
Owner
MABUS AGENCY

"

Check out rain. It’s one of our trusted partners.

Lynn Giroux, dressed professionally, and smiling warmly into the camera.
Lynn Giroux
EVP & COO
Essex Savings Bank

"

Rain has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!

Amy Woodward. Dressed professionally giving a warm smile.
Amy Woodward
VP & Marketing Director
First National Bank

"

Rain has been the most powerful marketing tool that First National has used to date.

John Oxford, man smiling professionally, wearing a suit.
John Oxford
Director of Marketing & SVP
Renasant Bank

"

With rain, we found a great mobile partner to help us reach today’s connect consumer.

Larissa Murphy, woman smiling against a green background.
Larissa Murphy
VP Advertising & Content Manager
First Commonwealth Bank

"

Rain has become a go-to partner for census-tract audience targeting to help us deliver on our mission as a community bank. They were instrumental in launching our Special Purpose Credit Program, and we continue to see web conversion from the ad sets and ongoing optimizations.

Josh Mabus, designer smiling candidly into the camera.
Josh Mabus
Owner
MABUS AGENCY

"

Check out rain. It’s one of our trusted partners.

Lynn Giroux, dressed professionally, and smiling warmly into the camera.
Lynn Giroux
EVP & COO
Essex Savings Bank

"

Rain has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!

Amy Woodward. Dressed professionally giving a warm smile.
Amy Woodward
VP & Marketing Director
First National Bank

"

Rain has been the most powerful marketing tool that First National has used to date.

John Oxford, man smiling professionally, wearing a suit.
John Oxford
Director of Marketing & SVP
Renasant Bank

"

With rain, we found a great mobile partner to help us reach today’s connect consumer.

Larissa Murphy, woman smiling against a green background.
Larissa Murphy
VP Advertising & Content Manager
First Commonwealth Bank

"

Rain has become a go-to partner for census-tract audience targeting to help us deliver on our mission as a community bank. They were instrumental in launching our Special Purpose Credit Program, and we continue to see web conversion from the ad sets and ongoing optimizations.

Josh Mabus, designer smiling candidly into the camera.
Josh Mabus
Owner
MABUS AGENCY

"

Check out rain. It’s one of our trusted partners.

Lynn Giroux, dressed professionally, and smiling warmly into the camera.
Lynn Giroux
EVP & COO
Essex Savings Bank

"

Rain has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!

Amy Woodward. Dressed professionally giving a warm smile.
Amy Woodward
VP & Marketing Director
First National Bank

"

Rain has been the most powerful marketing tool that First National has used to date.

Our Trusted Partners

Instagram logoFacebook logoTikTok logoGoogle logoBong logoLinkedIn logoRoku logo
Youtube logoTwitter logoSpotify logoDisney logoHulu logoSnapchat logo

Frequently Asked Questions

What does RAIN do?

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RAIN is a digital marketing agency that designs and manages localized advertising campaigns across social, search, display, video, and connected TV. We help businesses attract, engage, and convert nearby customers.

What size financial institutions does RAIN work with?

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RAIN specializes in midsize banks and credit unions, building compliant campaigns tailored to each institution's market, goals, and growth targets.

Where is RAIN located?

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RAIN is located in Los Angeles, California serving clients across the U.S.

Can RAIN create compliant financial advertising?

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Yes. RAIN has deep experience running compliant ad campaigns for banks and credit unions, including census-tract audience targeting, Special Purpose Credit Program campaigns, and CRA-aligned marketing strategies.

How long has RAIN been in business?

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RAIN was founded in 2011 and has been providing digital marketing services to financial institutions for 15 years.

What platforms and channels does RAIN advertise on?

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RAIN runs omnichannel campaigns across Meta, Google, LinkedIn, TikTok, and Snapchat, plus programmatic display, video, and connected TV — including platforms like StackAdapt and Basis — with GPS and census-tract targeting to reach the right local audience.

Why do financial institutions need a specialized marketing partner?

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Banks and credit unions operate under strict advertising regulations. RAIN builds campaigns that stay fully compliant while still driving measurable outcomes like account openings, funded loans, and member growth, something general agencies often aren't equipped to handle.

What kind of results has RAIN delivered for financial institution clients?

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RAIN has delivered 1.47 million impressions and a 6x increase in web traffic for La Capitol Federal Credit Union, and helped a mid-size regional bank hire 79+ new employees through a targeted digital hiring campaign.

Where To Reach Out

Join the banks, credit unions, and businesses that have seen 6x web traffic growth and millions of impressions through RAIN's campaigns. Fill out the form and a member of our team will be in touch within two business days to schedule a discovery call.

Most of our clients like us enough they stick with us for the long term. We think you will too.

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