Why Financial Institutions Should Embrace Mobile Marketing

Banks and credit unions are at an exciting and intimidating crossroads — facing…


AI for Financial Marketing, Part 1: Compliance

Search the top fintech trends for 2024, and you’ll find a common theme:…


Simplify Your Bank’s CRA Compliance Strategy with Mobile Marketing

In October, the OCC, FDIC and Federal Reserve Board issued a final rule to mark…


How Financial Institutions Can Get Ahead with Google Analytics 4

On July 1, Google retired its Universal Analytics (UA) platform in a move the…


How to Successfully Connect Your Bank with Millennials and Gen Z

Millennials and post-millennials, or Gen Z, may be big into Beyoncé and Jay Z,…


Top 5 Practices to Acquire New Clients through Mobile

Solid customer acquisition and retention rates are the ingredients for any…