OUR

WORK

Over the years RAIN has tested and perfected mobile marketing techniques created specifically for the financial services industry. Whatever your institution’s goals might be this year, RAIN has a strategy to meet them.

"Lead Generated through SMS"

7M Ad Views

were reached over the course of the campaign, surpassing the initial promised impressions.

1K Clients

arrived at Renasant Bank physical locations based on Google statistics.

188 Calls

were made to Renasant Bank branches, averaging 2 minutes and 11 seconds each.

Small Business Loans | Month 1-3

Renasant Bank came to RAIN with the goal of increasing small business loan accounts. 

In order to help reach the client’s goal, RAIN geofenced  the target regions and leveraged data to focus ad traffic on business owners. We also matched the data with mobile device identifiers and geofenced areas with new developments, creating a highly specific segment to target with mobile ads. 

RAIN demonstrated clear ROI by generating a new loan account through SMS. In addition to the campaign metrics, the client also received an additional 5 SMS inquiries and 1,593 direction requests.

Bazing ValuePlus | Month 1

BankPlus wanted to cross-sell existing clients and encourage them to sign up for a Bazing ValuePlus account. 

To reach the client’s ideal demographic, RAIN used first party data to target their customers across all mobile platforms. We also tested multiple creative assets containing different offers. Our team analyzed the results in real time and focused on the best performing apps, offers, and creative.

Within just one month of working with RAIN, BankPlus saw a 43% lift in their average new accounts month over month. These new clients and deposits resulted in an ROI of over 720%.

"720% R.O.I."

353K Ad Views

were reached over the course of the campaign, surpassing the initial promised impressions.

5,400+ Clicks

were accounted for this specific campaign. This total reflects clicks from multiple mobile apps, and different ad styles and sizes.

1.54% CTR

was reached at the end of this campaign, beating the 0.35% industry average.

"370% Increase in Commercial Loan Size"

548K Ad Views

were reached over the course of the campaign, surpassing the initial promised impressions.

7,000+ Clicks

were accounted for this specific campaign. This total reflects clicks from multiple mobile apps, and different ad styles and sizes.

1.30% CTR

was reached at the end of this campaign, beating the 0.35% industry average.

FNB

Commercial Loans | Month 2

First National Bank wanted to use remarketing lists to target all potential clients who showed interest in applying for commercial loans during the first month of the campaign. Increase the average loan size at the Huntsville branch — a highly competitive market.

To achieve this, RAIN used ads with the highest click-through rates on top-performing apps. For this target market, these apps included Business Insider, The Wall Street Journal, Forbes, Facebook and Instagram.

In just three months of working with RAIN, commercial lending in the Huntsville branch vastly outperformed the first four months of 2018. Average loan size increased 370%, from $132,798 to $611,690.

Huntsville lenders extended 378% more funding to commercial clients during the three-month campaign period than in the previous four months. With this campaign, RAIN’s results exceeded the bank’s original projections for this period by 30%.

FNB

Kasasa New Markets | Month 3

First National Bank’s overall goal was to reach 465 new checking accounts within 3 months.

Our process was to target neighborhoods that have a large amount of new residents moving in. RAIN worked with third-party data providers to target the demographic most likely to open a new bank account. 

Distribution was focused on social media, news, weather, and sports apps to ensure a wide coverage.

The campaign performed extremely well, with numbers increasing month over month. 563 new checking accounts were opened in 3 months.

"563 New Checking Accounts"

355 Directions

were requested from the mobile landing pages to First National Bank's physical locations.

72 Calls

were made to First National Bank's branches, averaging X mins and X seconds.

1.22% CTR

was reached at the end of this campaign, beating the 0.35% industry average.

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