OUR

WORK

Over the years RAIN has tested and perfected mobile marketing techniques catered specifically for banks. Whether your bank is looking to cross-sell products, such as new checking accounts, or safely and soundly meet the credit needs of your local community (CRA), RAIN has a strategy that’s sure to help you reach your goals.

Bazing ValuePlus | Month 1

BankPlus wanted to cross-sell existing clients and encourage them to sign up for a Bazing ValuePlus account. 

To reach the client’s ideal demographic, RAIN used first party data to target their customers across all mobile platforms. We also tested multiple creative assets containing different offers. Our team analyzed the results in real time and focused on the best performing apps, offers, and creative.

Within just one month of working with RAIN, BankPlus saw a 43% lift in their average new accounts month over month. These new clients and deposits resulted in an ROI of over 720%.

"720% R.O.I."

353K Ad Views

were reached over the course of the campaign, surpassing the initial promised impressions.

5,400+ Clicks

were accounted for this specific campaign. This total reflects clicks from multiple mobile apps, and different ad styles and sizes.

1.54% CTR

was reached at the end of this campaign, beating the 0.52% industry average.

"Lead Generated through SMS"

7M Ad Views

were reached over the course of the campaign, surpassing the initial promised impressions.

1K Clients

arrived at Renasant Bank physical locations based on Google statistics.

188 Calls

were made to Renasant Bank branches, averaging 2 minutes and 11 seconds each.

Small Business Loans | Month 1-3

Renasant Bank came to RAIN with the goal of increasing small business loan accounts. 

In order to help reach the client’s goal, RAIN geofenced  the target regions and leveraged data to focus ad traffic on business owners. We also matched the data with mobile device identifiers and geofenced areas with new developments, creating a highly specific segment to target with mobile ads. 

RAIN demonstrated clear ROI by generating a new loan account through SMS. In addition to the campaign metrics, the client also received an additional 5 SMS inquiries and 1,593 direction requests.

Kasasa New Markets | Month 3

First National Bank’s overall goal was to reach 465 new checking accounts within 3 months.

Our process was to target neighborhoods that have a large amount of new residents moving in. RAIN worked with third-party data providers to target the demographic most likely to open a new bank account. 

Distribution was focused on social media, news, weather, and sports apps to ensure a wide coverage.

The campaign performed extremely well, with numbers increasing month over month. 563 new checking accounts were opened in 3 months.

"563 New Checking Accounts"

355 Directions

were requested from the mobile landing pages to First National Bank's physical locations.

72 Calls

were made to First National Bank's branches, averaging X mins and X seconds.

1.22% CTR

was reached at the end of this campaign, beating the 0.52% industry average.

SCHEDULE

A DEMO

Fill out the form below and a representative will reach out to you within 48 hours.