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Implementing Google Analytics and Optimizing Your Campaign

Compared to other media, mobile allows marketers to measure campaign results across multiple data points. Implementing Google analytics and optimizing your campaign is very essential for the success of your banks.  But, if you’re not already using Google Analytics to understand your audience and optimize your efforts, your first mobile

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The Evolution of Mobile Advertising

 The evolution of mobile advertising, no doubt, have always become bigger and better. Believe it or not, mobile advertising actually dates back to the 1990s. At that time, mobile phones had been around for about 12 years. In 1992 a UK test engineer sent out mass text message simply reading “Merry

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Which Ad Sizes Work Best On Mobile?

You’re finally convinced about the benefits of launching your bank’s first mobile marketing campaign. You know how to get started, you have your data lists and your target locations ready, and you know exactly what you want your creative to look like.  Let’s have a look on which Ad sizes

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