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4 Mobile Advertising Mistakes You Should Avoid

Are you getting frustrated with your mobile marketing campaigns? Do you feel like you’re wasting your money because you don’t see results?  There are many factors that can influence the outcome of your campaigns, from the actual offer or product you’re promoting to the audience you’re targeting. However, there are

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Choosing Images That Convert

They say a picture is worth a thousand words — and it’s true. So although words are essential, choosing images that convert is also very imperative. One poignant, beautiful, or stunning image can capture an action, evoke emotions, and tell a story that would take Hemingway or Hawthorne pages to portray.

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Most Common Pricing Models for Online Advertising

When you’re ready to launch your first mobile advertising campaign you’ll notice that outlets will offer different pricing models based on a variety of metrics. How do you know which one is right for you? Here’s a helpful overview of the most common pricing models for online advertising. . CPM

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