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Should I Worry About Ad Blockers?

Should I worry about ad blockers or not? Maybe. It is normal to be concerned about ad blockers when launching your first mobile advertising campaign. It only takes one bad ad experience to motivate someone to install an ad blocker app on their devices, and once that’s done, every publisher on

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Choosing Images That Convert

They say a picture is worth a thousand words — and it’s true. So although words are essential, choosing images that convert is also very imperative. One poignant, beautiful, or stunning image can capture an action, evoke emotions, and tell a story that would take Hemingway or Hawthorne pages to portray.

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Battle of the Sexes: How Men and Women Use Apps

Data is a fascinating thing in our world of “connectivity.” Take the issue of how men and women use apps, and how differently the numbers play out. As one report noted only a few years ago by VentureBeat, women “install 40% more apps, spend 87% more than men.” This was

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