Chances are you’ve heard the terms “first-party data” and “third-party data” thrown around at some point in your career. You might even have heard of second-party data, too. But have you ever wondered what those terms really mean? Data is one of the most important factors in what makes a

When it comes to marketing, placement is everything. In order to attract your target audience, you have to know how to reach them. However, you also have to know where to reach them. The majority of consumers today access websites and Internet resources from mobile devices as opposed to desktop

Marketing without goals is like doing target practice without a bullseye. So the very first step to launching a successful mobile marketing campaign is to set clear goals and, after that, lay out a strategy on how to accomplish each one of them.  A goal is any action that you