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How Companies Match Emails to Device IDs

The key to a successful ad campaign is targeting the right audience. But what if you already have a list of people you want to target? Well, that’s even better! Let’s explore how companies match emails to device IDs and how various ad platforms utilize the powerful tool to deliver your

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4 Mobile Advertising Mistakes You Should Avoid

Are you getting frustrated with your mobile marketing campaigns? Do you feel like you’re wasting your money because you don’t see results?  There are many factors that can influence the outcome of your campaigns, from the actual offer or product you’re promoting to the audience you’re targeting. However, there are

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Benefits of Marketing on Social Media

Social media has seemed to garner a lot of negative connotations recently as studies claim it to be addictive for the younger generation. However, when it comes to using social media marketing for your community bank, the positive benefits of marketing on social media are virtually endless.    Increasing brand

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