As an ad-agency, we often encounter a few common queries from our clients and one of those few queries is “why can’t my bank advertise on Netflix, HBO Go, and Uber?” Therefore we thought of answering that in our blog post. Obviously, there are some definite limits when it comes to

In this hyperconnected era, about 3.2 billion people have access to the Internet. That’s 55% of the world’s population. Since the introduction of the iPhone back in 2007, the way people accessed the Internet has changed. Phones are now as powerful as computers, and they’re way more portable. Mobile Internet

When you’re ready to launch your first mobile advertising campaign you’ll notice that outlets will offer different pricing models based on a variety of metrics. How do you know which one is right for you? Here’s a helpful overview of the most common pricing models for online advertising. . CPM