Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

How to Determine Your Mobile Marketing Campaign Strategy

In previous posts, you have learned how to come up with effective goals. To recap, you know goals need to be S.M.A.R.T. Smart goals are those that are specific, measurable, achievable, relevant and time-based. If you need more information about goals, read our previous blog post here.  Even though goals

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Curious World I: 5 Fun Facts About Mobile Advertising

If you’ve been a supporter of our blog for any length of time, you’ve probably noticed that we write a lot of articles with tips and “how-tos” related to mobile marketing. Today, though, we’re shaking things up. Instead of telling you how important smartphones have become to our culture, we’re

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Implementing Google Analytics and Optimizing Your Campaign

Tracking your website traffic and your campaign results is extremely important for your bank’s success. Compared to other media, mobile allows marketers to measure campaign results across multiple data points.  If you’re not already using Google Analytics to understand your audience and optimize your efforts, your first mobile marketing campaign

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Geofencing and the Benefits of Hyperlocal Targeting

Location-based marketing is bringing mobile advertising to the next level, making it way more effective than ever before.  Geofencing is a term used in mobile marketing that refers to setting up virtual fences or boundaries around a specific geographical location. This implies that while people are within that specific area

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