Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

4 Sure-Fire Ways to Target Your Audience

So, you have your budget figured out. Your ads are created and ready to launch. What’s next? It’s time to figure out how to get these ads in front of the right audience. So where do you start? Today we’re sharing some of our tried-and-true tips on where and how

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Predicting the Future of Mobile Advertising

On this blog, we’ve talked a lot about how to make your bank successful in the mobile marketing world right now. But what about the future? What will the future of mobile advertising look like? Although we’re already seeing glimpses of what the future might hold, it’s difficult to say

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All You Need To Know About Organic and Paid Advertising

When looking to gain brand awareness, website traffic, and, ultimately, new customers, there are two ways to do it: organic advertising or paid advertising. But, what is the difference between the two? Let’s explore what each of these terms means and how they can benefit your community bank.    What

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Let’s Talk About Data

Chances are you’ve heard the terms “first-party data” and “third-party data” thrown around at some point in your career. You might even have heard of second-party data, too. But have you ever wondered what those terms really mean? Data is one of the most important factors in what makes a

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