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Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Should I Worry About Ad Blockers?

It is normal to be concerned about ad blockers when launching your first mobile advertising campaign. It only takes one bad ad experience to motivate someone to install an ad blocker app on their devices, and once that’s done, every publisher on the web pays the price. However, only 11%

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Advantages and Disadvantages of Advertising on Spotify

Spotify is the world’s largest music streaming platform, with more subscribers than any other service.  Spotify offers users access to one of the biggest collections of music in history, plus podcasts and other audio content. But access to this music library comes with a cost; users can either endure audio

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Mobile Marketing vs. Other Media

We’ve touched on the differences between mobile and internet marketing, and talked about how much more effective mobile can be than direct mail campaigns. Now let’s take a deeper dive into how mobile marketing compares to other media your bank might be using now. Traditional marketing typically includes five major

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Desktop vs Mobile: What You Need to Know

In this hyperconnected era, about 3.2 billion people have access to the Internet. That’s 55% of the world’s population. Since the introduction of the iPhone back in 2007, the way people accessed the Internet has changed. Phones are now as powerful as computers, and they’re way more portable. Mobile Internet

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