Back in 2016 the Economist Intelligence Unit asked marketers what technology trends they thought would have the biggest impact by 2020. Not surprisingly, 59% of respondents predicted mobile devices and networks would be king, followed by personalization technologies like geo-targeting (45%). It looks like those predictions are coming true for
Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.