Welcome to the RAIN blog posts. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.
How many people block display ads or mobile ads? Around 11% of all mobile users, or more than 500 million people. Although that is not a segment of the world’s market that most can afford to miss, it is effectively blocked. That tells us that anyone eager to use mobile
Social media presence is as essential to the modern business as a basic online presence, and yet few companies are sure of how to establish that presence, maintain it, and be “active” in the social media sphere. Even when a firm is aware of what needs to be done, it
Here’s the thing, Harvard Business Review insists that the “best way for marketers to communicate through mobile will be with apps. Apps will trump traditional ads in part because consumers don’t perceive them as advertising—they value them for their functionality and thus don’t find them intrusive. For marketers, apps will
Data is a fascinating thing in our world of “connectivity.” Take the issue of how men and women use apps, and how differently the numbers play out. As one report noted only a few years ago by VentureBeat, women “install 40% more apps, spend 87% more than men.” This was
