Here’s the thing, Harvard Business Review insists that the “best way for marketers to communicate through mobile will be with apps. Apps will trump traditional ads in part because consumers don’t perceive them as advertising—they value them for their functionality and thus don’t find them intrusive. For marketers, apps will

Data is a fascinating thing in our world of “connectivity.” Take the issue of how men and women use apps, and how differently the numbers play out. As one report noted only a few years ago, women “install 40% more apps, spend 87% more than men.” This was true even

Landing pages have to deliver the goods, and yet many campaigns fail right at this key moment. You’ve done the work of getting your target audience interested enough to click the link taking them to the landing page, but then analytics show there’s too much fall off. What’s going on

They say a picture is worth a thousand words — and it’s true. One poignant, beautiful, or stunning image can capture an action, evoke emotions, and tell a story that would take Hemingway or Hawthorne pages to portray. When you’re advertising on mobile devices, you want to maximize every precious