Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Is Advertising in Gaming Apps Effective?

As mobile advertising increases in popularity, more brands are questioning where most users are spending their time. Our research has determined that the majority of smartphone users spend most of their time in apps compared to mobile websites. Additionally, we found that most of their time is spent specifically in

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15 Mobile Advertising Terms You Need To Know

Acronyms and terms in the mobile marketing industry can be confusing and inconsistent. Not knowing the terminology mobile marketers use can put you in tough situations. You may feel like you’re not understanding a conversation or missing bits and pieces. FYI: “CPA” in mobile marketing doesn’t stand for Certified Public

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Benefits of Marketing on Social Media

Social media has seemed to garner a lot of negative connotations recently as studies claim it to be addictive for the younger generation. However, when it comes to using social media marketing for your community bank, the positive benefits are virtually endless.    Increasing brand awareness Not only is social

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