Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Let’s Talk About Data

Chances are you’ve heard the terms “first-party data” and “third-party data” thrown around at some point in your career. You might even have heard of second-party data, too. But have you ever wondered what those terms really mean? Data is one of the most important factors in what makes a

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Social Media Tactics Innovative Banks Should Use

You’ve finally got your bank up and running on social media. So what now? The world of social media is an increasingly vast place. Deciding where to post what content or figuring out which platform you should invest more time into can be an intimidating task. However, it may be

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