Following our previous post Curious World I: 5 Fun Facts About Mobile Advertising, the RAIN team brings you 5 more interesting, curious, and sometimes strange facts about the mobile advertising world.  FACT 6:  Scientists can deduce someone’s lifestyle – grooming products they use, food they eat and medications they take –

It is normal to be concerned about ad blockers when launching your first mobile advertising campaign. It only takes one bad ad experience to motivate someone to install an ad blocker app on their devices, and once that’s done, every publisher on the web pays the price. However, only 11%

Spotify is the world’s largest music streaming platform, with more subscribers than any other service.  Spotify offers users access to one of the biggest collections of music in history, plus podcasts and other audio content. But access to this music library comes with a cost; users can either endure audio

We’ve touched on the differences between mobile and internet marketing, and talked about how much more effective mobile can be than direct mail campaigns. Now let’s take a deeper dive into how mobile marketing compares to other media your bank might be using now. Traditional marketing typically includes five major