With almost half of the world in its user base, Facebook is king when it comes to advertising on social media. When Mark Zuckerberg introduced Facebook Ads in 2007, millions of companies saw a big opportunity to market their products and services. In addition to the advantage of a massive

You’re finally convinced about the benefits of launching your bank’s first mobile marketing campaign. You know how to get started, you have your data lists and your target locations ready, and you know exactly what you want your creative to look like. But, where should you place these ads and

In previous posts, you have learned how to come up with effective goals. To recap, you know goals need to be S.M.A.R.T. Smart goals are those that are specific, measurable, achievable, relevant and time-based. If you need more information about goals, read our previous blog post here.  Even though goals

If you’ve been a supporter of our blog for any length of time, you’ve probably noticed that we write a lot of articles with tips and “how-tos” related to mobile marketing. Today, though, we’re shaking things up. Instead of telling you how important smartphones have become to our culture, we’re