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Welcome to the RAIN blog posts. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Why Community Banks Should Build a Mobile Banking App

It’s no secret that we live in an app world. Everything has an app, it seems, and if it doesn’t, consumers are demanding one to be made as soon as possible. Otherwise, they’ll find another brand or service that offers an app. Historically, this was less of a concern for

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How to Design a Visually Attractive Mobile Ad

How many people block display ads or mobile ads? Around 11% of all mobile users, or more than 500 million people. Although that is not a segment of the world’s market that most can afford to miss, it is effectively blocked. That tells us that anyone eager to use mobile

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Battle of the Sexes: How Men and Women Use Apps

Data is a fascinating thing in our world of “connectivity.” Take the issue of how men and women use apps, and how differently the numbers play out. As one report noted only a few years ago by VentureBeat, women “install 40% more apps, spend 87% more than men.” This was

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