Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

How Companies Match Emails to Device IDs

The key to a successful ad campaign is targeting the right audience. But what if you already have a list of people you want to target? Well, that’s even better!  With a list of emails in your toolkit you can target the same set of people across multiple devices and

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Most Common Pricing Models for Online Advertising

When you’re ready to launch your first mobile advertising campaign you’ll notice that outlets will offer different pricing models based on a variety of metrics. How do you know which one is right for you? Here’s a helpful overview of each:   CPM or Cost-Per-Mille: “Mille” is another word for

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Curious World II: 5 Fun Facts About Mobile Advertising

Following our previous post Curious World I: 5 Fun Facts About Mobile Advertising, the RAIN team brings you 5 more interesting, curious, and sometimes strange facts about the mobile advertising world.  FACT 6:  Scientists can deduce someone’s lifestyle – grooming products they use, food they eat and medications they take –

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Should I Worry About Ad Blockers?

It is normal to be concerned about ad blockers when launching your first mobile advertising campaign. It only takes one bad ad experience to motivate someone to install an ad blocker app on their devices, and once that’s done, every publisher on the web pays the price. However, only 11%

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