Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Advantages and Disadvantages of Advertising on Spotify

Spotify is the world’s largest music streaming platform, with more subscribers than any other service.  Spotify offers users access to one of the biggest collections of music in history, plus podcasts and other audio content. But access to this music library comes with a cost; users can either endure audio

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Mobile Marketing vs. Other Media

We’ve touched on the differences between mobile and internet marketing, and talked about how much more effective mobile can be than direct mail campaigns. Now let’s take a deeper dive into how mobile marketing compares to other media your bank might be using now. Traditional marketing typically includes five major

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Desktop vs Mobile: What You Need to Know

In this hyperconnected era, about 3.2 billion people have access to the Internet. That’s 55% of the world’s population. Since the introduction of the iPhone back in 2007, the way people accessed the Internet has changed. Phones are now as powerful as computers, and they’re way more portable. Mobile Internet

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5 Tips to Running a Successful Facebook Mobile Campaign

With almost half of the world in its user base, Facebook is king when it comes to advertising on social media. When Mark Zuckerberg introduced Facebook Ads in 2007, millions of companies saw a big opportunity to market their products and services. In addition to the advantage of a massive

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