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Welcome to the RAIN blog posts. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Why Should I Advertise on Mobile vs. Desktop?

Why should I advertise on mobile vs desktop? If you have been asking this question to yourself, we have got your answer.  When it comes to marketing, placement is everything. In order to attract your target audience, you have to know how to reach them. However, you also have to

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The Advertising Experience from the Consumers’ Eyes

More than a decade ago, The New York Times had a headline that read “Anywhere the Eye Can See, It’s Likely to See an Ad,” and that is something truer today than it was that handful of years earlier. Why? Because we are not limited to advertisements on billboards, in magazines and

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