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Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

How to Design a Visually Attractive Mobile Ad

How many people block display ads or mobile ads? Around 11% of all mobile users, or more than 500 million people. Although that is not a segment of the world’s market that most can afford to miss, it is effectively blocked. That tells us that anyone eager to use mobile

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Easy Ways to Be More Active on Social Media

Social media presence is as essential to the modern business as a basic online presence, and yet few companies are sure of how to establish that presence, maintain it, and be “active” in the social media sphere. Even when a firm is aware of what needs to be done, it

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