Welcome to the RAIN blog posts. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.
Solid customer acquisition and retention rates are the ingredients for any successful business, including community banks. However, you already know that acquiring new customers can be challenging and stressful. Luckily, the world of mobile marketing offers a wide variety of tools and resources to simplify your marketing efforts and maximize
Marketing for banks–especially community banks–is obviously an important task. Attracting and retaining customers is imperative, and marketing plays a huge role in that process. But planning and executing a bank marketing strategy can be daunting and time-consuming. We have compiled three ways to get your bank into mobile marketing. If your
Cross-selling is a critical strategy to help your bank increase revenue, but it can be tedious and difficult without the right tools. It can be very tricky for banks to run a successful cross-selling campaign on mobile.This is where mobile marketing can really help out. By utilizing mobile ads, you
Millennials and post-millennials, or Gen Z, may be big into Beyoncé and Jay Z, but they’re definitely not into banking at all. A research study with 10,000 people born between 1981 and 2000 reported that banks are among the most unlikable brands within this demographic. Even though research also shows
