Welcome to the RAIN blog posts. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Ad Placement: Mobile Apps vs. Mobile Websites

We’ve mentioned in previous posts that advertising in apps is much more effective than advertising on mobile websites. But have you wondered why we’re so pro-app and anti-website?  Ad placement: mobile apps vs. mobile websites here’s an in-depth explanation to fully convince you that devoting your ad spend to in-app

Read More »

4 Mobile Advertising Mistakes You Should Avoid

Are you getting frustrated with your mobile marketing campaigns? Do you feel like you’re wasting your money because you don’t see results?  There are many factors that can influence the outcome of your campaigns, from the actual offer or product you’re promoting to the audience you’re targeting. However, there are

Read More »

Best Practices to Acquire New Clients through Mobile

Solid customer acquisition and retention rates are the ingredients for any successful business, including community banks. However, you already know that acquiring new customers can be challenging and stressful. Luckily, the world of mobile marketing offers a wide variety of tools and resources to simplify your marketing efforts and maximize

Read More »