Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Why is Branding Important for Banks?

Branding is a relatively new concept within the banking industry, especially if you consider that banks have been around since ancient times. Back in the day, and as seen in old western movies, there was only one bank in each community. People used it because it was there, and not

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4 Tips on Winning Over Customer Loyalty

Forward-thinking companies understand that winning over customer loyalty requires putting them first and understanding their needs. It is extremely beneficial to dive into all your existing data to find patterns between your current clients. Utilizing this information will help you identify trends and make smart decisions on which products or

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Ad Placement: Mobile Apps vs. Mobile Websites

We’ve mentioned in previous posts that advertising in apps is much more effective than advertising on mobile websites. But have you wondered why we’re so pro-app and anti-website?  If so, here’s an in-depth explanation to fully convince you that devoting your ad spend to in-app advertising is a crucial component

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