Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Building Successful Mobile Landing Pages

With the rise of mobile usage in recent years, mobile-friendly websites are no longer a bonus but a must-have. Here are our recommendations to create a landing page that will make your audience take action.   What makes a good mobile landing page?    1. Design for mobile When building

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Why is Branding Important for Banks?

Branding is a relatively new concept within the banking industry, especially if you consider that banks have been around since ancient times. Back in the day, and as seen in old western movies, there was only one bank in each community. People used it because it was there, and not

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4 Tips on Winning Over Customer Loyalty

Forward-thinking companies understand that winning over customer loyalty requires putting them first and understanding their needs. It is extremely beneficial to dive into all your existing data to find patterns between your current clients. Utilizing this information will help you identify trends and make smart decisions on which products or

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