Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Social Media Tactics Innovative Banks Should Use

You’ve finally got your bank up and running on social media. So what now? The world of social media is an increasingly vast place. Deciding where to post what content or figuring out which platform you should invest more time into can be an intimidating task. However, it may be

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Is Advertising in Gaming Apps Effective?

As mobile advertising increases in popularity, more brands are questioning where most users are spending their time. Our research has determined that the majority of smartphone users spend most of their time in apps compared to mobile websites. Additionally, we found that most of their time is spent specifically in

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