Data is a fascinating thing in our world of “connectivity.” Take the issue of how men and women use apps, and how differently the numbers play out. As one report noted only a few years ago, women “install 40% more apps, spend 87% more than men.” This was true even

Landing pages have to deliver the goods, and yet many campaigns fail right at this key moment. You’ve done the work of getting your target audience interested enough to click the link taking them to the landing page, but then analytics show there’s too much fall off. What’s going on

They say a picture is worth a thousand words — and it’s true. One poignant, beautiful, or stunning image can capture an action, evoke emotions, and tell a story that would take Hemingway or Hawthorne pages to portray. When you’re advertising on mobile devices, you want to maximize every precious

Back in 2016 the Economist Intelligence Unit asked marketers what technology trends they thought would have the biggest impact by 2020. Not surprisingly, 59% of respondents predicted mobile devices and networks would be king, followed by personalization technologies like geo-targeting (45%). It looks like those predictions are coming true for