Here’s the thing, Harvard Business Review insists that the “best way for marketers to communicate through mobile will be with apps. Apps will trump traditional ads in part because consumers don’t perceive them as advertising—they value them for their functionality and thus don’t find them intrusive. For marketers, apps will

Social media presence is as essential to the modern business as a basic online presence, and yet few companies are sure of how to establish that presence, maintain it, and be “active” in the social media sphere. Even when a firm is aware of what needs to be done, it

More than a decade ago, The New York Times had a headline that read “Anywhere the Eye Can See, It’s Likely to See an Ad,” and that is something truer today than it was that handful of years earlier. Why? Because we are not limited to advertisements on billboards, in magazines and

Pop-ups, PPC ads, and mandatory five-second ad increments in videos are so over saturated in the market today that most consumers don’t even bat an eye. In fact, studies have shown that the average Internet user can often scroll past pages of ads and not tell you what a single one