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Welcome to the RAIN blog posts. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Blacklists: The Apps You Don’t Want to Advertise On

Here’s the thing, Harvard Business Review insists that the “best way for marketers to communicate through mobile will be with apps. Apps will trump traditional ads in part because consumers don’t perceive them as advertising—they value them for their functionality and thus don’t find them intrusive. For marketers, apps will

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Easy Ways to Stay Active on Social Media

Social media presence is as essential to the modern business as a basic online presence, and yet few companies are sure of how to establish that presence, maintain it, and be “active” in the social media sphere. Even when a firm is aware of what needs to be done, it

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The Advertising Experience from the Consumers’ Eyes

More than a decade ago, The New York Times had a headline that read “Anywhere the Eye Can See, It’s Likely to See an Ad,” and that is something truer today than it was that handful of years earlier. Why? Because we are not limited to advertisements on billboards, in magazines and

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