Believe it or not, mobile advertising actually dates back to the 1990s. At that time, mobile phones had been around for about 12 years. In 1992 a UK test engineer sent out mass text message simply reading “Merry Christmas”. It took some time for advertisers to recognize the value of
Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.