Here’s the thing, Harvard Business Review insists that the “best way for marketers to communicate through mobile will be with apps. Apps will trump traditional ads in part because consumers don’t perceive them as advertising—they value them for their functionality and thus don’t find them intrusive. For marketers, apps will
Welcome to the RAIN blog posts. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.