Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Predicting the Future of Mobile Advertising

On this blog, we’ve talked a lot about how to make your bank successful in the mobile marketing world right now. But what about the future? What will the future of mobile advertising look like? Although we’re already seeing glimpses of what the future might hold, it’s difficult to say

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All You Need To Know About Organic and Paid Advertising

When looking to gain brand awareness, website traffic, and, ultimately, new customers, there are two ways to do it: organic advertising or paid advertising. But, what is the difference between the two? Let’s explore what each of these terms means and how they can benefit your community bank.    What

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Let’s Talk About Data

Chances are you’ve heard the terms “first-party data” and “third-party data” thrown around at some point in your career. You might even have heard of second-party data, too. But have you ever wondered what those terms really mean? Data is one of the most important factors in what makes a

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Social Media Tactics Innovative Banks Should Use

You’ve finally got your bank up and running on social media. So what now? The world of social media is an increasingly vast place. Deciding where to post what content or figuring out which platform you should invest more time into can be an intimidating task. However, it may be

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