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Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

The Evolution of Mobile Advertising

Believe it or not, mobile advertising actually dates back to the 1990s. At that time, mobile phones had been around for about 12 years. In 1992 a UK test engineer sent out mass text message simply reading “Merry Christmas”. It took some time for advertisers to recognize the value of

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SEO: What Is It and Why Is It Important?

You really can’t discuss digital marketing without hearing the word “SEO” at least once. You’ll probably also hear how important SEO is to your digital marketing strategy. To understand its importance, though, you have to know what SEO really means. SEO is an acronym for Search Engine Optimization, which is

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4 Sure-Fire Ways to Target Your Audience

So, you have your budget figured out. Your ads are created and ready to launch. What’s next? It’s time to figure out how to get these ads in front of the right audience. So where do you start? Today we’re sharing some of our tried-and-true tips on where and how

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Predicting the Future of Mobile Advertising

On this blog, we’ve talked a lot about how to make your bank successful in the mobile marketing world right now. But what about the future? What will the future of mobile advertising look like? Although we’re already seeing glimpses of what the future might hold, it’s difficult to say

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