Welcome to the RAIN blog. Here you will find our insights and tips on how to build a successful mobile marketing campaign, as well as news on the industry.

Choosing Images That Convert

They say a picture is worth a thousand words — and it’s true. One poignant, beautiful, or stunning image can capture an action, evoke emotions, and tell a story that would take Hemingway or Hawthorne pages to portray. When you’re advertising on mobile devices, you want to maximize every precious

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Mobile Marketing Predictions for 2020

Back in 2016 the Economist Intelligence Unit asked marketers what technology trends they thought would have the biggest impact by 2020. Not surprisingly, 59% of respondents predicted mobile devices and networks would be king, followed by personalization technologies like geo-targeting (45%). It looks like those predictions are coming true for

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How to Create Highly Converting CTA Buttons

Here’s a question. What is something every digital ad or landing page has in common that’s incredibly important to marketers and consumers, but often overlooked by both? Here’s the answer: A CTA button! In the marketing industry, the acronym “CTA” stands for “call to action.” Marketers use this term to

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The Evolution of Mobile Advertising

Believe it or not, mobile advertising actually dates back to the 1990s. At that time, mobile phones had been around for about 12 years. In 1992 a UK test engineer sent out mass text message simply reading “Merry Christmas”. It took some time for advertisers to recognize the value of

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