Branding is a new concept within the banking industry if you consider that banks have been around since ancient times. Back in the day, and as seen in old western movies, there was only one bank in each community. People used it because it was there, and not because it

Forward-thinking companies understand that winning over customer loyalty requires putting them first and understanding their needs. It is extremely beneficial to dive into all your existing data to find patterns between your current clients. Utilizing this information will help you identify trends and make smart decisions on which products or

Marketing without goals is like doing target practice without a bullseye. Goals are important to any type of business, including banks. Whether they are weekly, monthly or annual objectives, these will help you stay on track to great success.  When it comes down to marketing, you want to step back

In previous posts, we have mentioned that advertising in-app is much more effective than doing the same on mobile websites. However, there has been no in-depth explanation to fully convince you why devoting your ad spend to in-app advertising is extremely important. Beginning with the basics, both mobile apps and