The key to a successful ad campaign is targeting the right audience. But what if you already have a list of people you want to target? Well, that’s even better! With a list of emails in your toolkit you can target the same set of people across multiple devices and Read more…
When you’re ready to launch your first mobile advertising campaign you’ll notice that outlets will offer different pricing models based on a variety of metrics. How do you know which one is right for you? Here’s a helpful overview of each: CPM or Cost-Per-Mille: “Mille” is another word for Read more…
Following our previous post Curious World I: 5 Fun Facts About Mobile Advertising, the RAIN team brings you 5 more interesting, curious, and sometimes strange facts about the mobile advertising world. FACT 6: Scientists can deduce someone’s lifestyle – grooming products they use, food they eat and medications they take – Read more…
It is normal to be concerned about ad blockers when launching your first mobile advertising campaign. It only takes one bad ad experience to motivate someone to install an ad blocker app on their devices, and once that’s done, every publisher on the web pays the price. However, only 11% Read more…
Spotify is the world’s largest music streaming platform, with more subscribers than any other service. Spotify offers users access to one of the biggest collections of music in history, plus podcasts and other audio content. But access to this music library comes with a cost; users can either endure audio Read more…
We’ve touched on the differences between mobile and internet marketing, and talked about how much more effective mobile can be than direct mail campaigns. Now let’s take a deeper dive into how mobile marketing compares to other media your bank might be using now. Traditional marketing typically includes five major Read more…
In this hyperconnected era, about 3.2 billion people have access to the Internet. That’s 55% of the world’s population. Since the introduction of the iPhone back in 2007, the way people accessed the Internet has changed. Phones are now as powerful as computers, and they’re way more portable. Mobile Internet Read more…
With almost half of the world in its user base, Facebook is king when it comes to advertising on social media. When Mark Zuckerberg introduced Facebook Ads in 2007, millions of companies saw a big opportunity to market their products and services. In addition to the advantage of a massive Read more…
You’re finally convinced about the benefits of launching your bank’s first mobile marketing campaign. You know how to get started, you have your data lists and your target locations ready, and you know exactly what you want your creative to look like. But, where should you place these ads and Read more…
In previous posts, you have learned how to come up with effective goals. To recap, you know goals need to be S.M.A.R.T. Smart goals are those that are specific, measurable, achievable, relevant and time-based. If you need more information about goals, read our previous blog post here. Even though goals Read more…
