Mobile banking apps are nothing new. And yet, you might still find yourself in a situation where you have to promote yours in order to get customers on board. After all, while people typically prefer apps, they can’t download what they don’t know exists. In your efforts to build and Read more…
The 2020 global pandemic has flipped the world upside down and may have done so for the long run. From planning out daily errands to reconsidering how we celebrate major events, the COVID-19 outbreak has the world’s population looking for safer ways of living and interacting with others. As a Read more…
When it comes to marketing, placement is everything. In order to attract your target audience, you have to know how to reach them. However, you also have to know where to reach them. The majority of consumers today access websites and Internet resources from mobile devices as opposed to desktop Read more…
Your bank’s marketing strategy is kind of unique to its needs, but there are certainly some practices that have proven to be effective that everyone should employ. Content marketing may very well be one of those practices. This marketing tool can help you convert leads, build brand loyalty, and even Read more…
It’s no secret that we live in an app world. Everything has an app, it seems, and if it doesn’t, consumers are demanding one to be made as soon as possible. Otherwise, they’ll find another brand or service that offers an app. Historically, this was less of a concern for Read more…
More than a decade ago, The New York Times had a headline that read “Anywhere the Eye Can See, It’s Likely to See an Ad,” and that is something truer today than it was that handful of years earlier. Why? Because we are not limited to advertisements on billboards, in Read more…
How many people block display ads or mobile ads? Around 11% of all mobile users, or more than 500 million people. Although that is not a segment of the world’s market that most can afford to miss, it is effectively blocked. That tells us that anyone eager to use mobile Read more…
Social media presence is as essential to the modern business as a basic online presence, and yet few companies are sure of how to establish that presence, maintain it, and be “active” in the social media sphere. Even when a firm is aware of what needs to be done, it Read more…
Here’s the thing, Harvard Business Review insists that the “best way for marketers to communicate through mobile will be with apps. Apps will trump traditional ads in part because consumers don’t perceive them as advertising—they value them for their functionality and thus don’t find them intrusive. For marketers, apps will Read more…
Data is a fascinating thing in our world of “connectivity.” Take the issue of how men and women use apps, and how differently the numbers play out. As one report noted only a few years ago, women “install 40% more apps, spend 87% more than men.” This was true even Read more…
