You’ve finally got your bank up and running on social media. So what now? The world of social media is an increasingly vast place. Deciding where to post what content or figuring out which platform you should invest more time into can be an intimidating task. However, it may be Read more…
Chances are, your community bank has some sort of marketing budget. And it’s probably safe to say that the majority of that budget gets pushed to traditional marketing techniques like sending out mailers or buying local billboard space. If these channels have worked for you in the past, you may Read more…
Social media has become an integral part of society. Billions of people log in to these apps every day, so of course it’s a must that your company has a social media presence. But which one is the right platform for your brand’s advertising? Let’s take a closer look at Read more…
As mobile advertising increases in popularity, more brands are questioning where most users are spending their time. Our research has determined that the majority of smartphone users spend most of their time in apps compared to mobile websites. Additionally, we found that most of their time is spent specifically in Read more…
Acronyms and terms in the mobile marketing industry can be confusing and inconsistent. Not knowing the terminology mobile marketers use can put you in tough situations. You may feel like you’re not understanding a conversation or missing bits and pieces. FYI: “CPA” in mobile marketing doesn’t stand for Certified Public Read more…
Social media has seemed to garner a lot of negative connotations recently as studies claim it to be addictive for the younger generation. However, when it comes to using social media marketing for your community bank, the positive benefits are virtually endless. Increasing brand awareness Not only is social Read more…
The key to a successful ad campaign is targeting the right audience. But what if you already have a list of people you want to target? Well, that’s even better! With a list of emails in your toolkit you can target the same set of people across multiple devices and Read more…
When you’re ready to launch your first mobile advertising campaign you’ll notice that outlets will offer different pricing models based on a variety of metrics. How do you know which one is right for you? Here’s a helpful overview of each: CPM or Cost-Per-Mille: “Mille” is another word for Read more…
Following our previous post Curious World I: 5 Fun Facts About Mobile Advertising, the RAIN team brings you 5 more interesting, curious, and sometimes strange facts about the mobile advertising world. FACT 6: Scientists can deduce someone’s lifestyle – grooming products they use, food they eat and medications they take – Read more…
It is normal to be concerned about ad blockers when launching your first mobile advertising campaign. It only takes one bad ad experience to motivate someone to install an ad blocker app on their devices, and once that’s done, every publisher on the web pays the price. However, only 11% Read more…
