Here’s the thing, Harvard Business Review insists that the “best way for marketers to communicate through mobile will be with apps. Apps will trump traditional ads in part because consumers don’t perceive them as advertising—they value them for their functionality and thus don’t find them intrusive. For marketers, apps will Read more…
Social media presence is as essential to the modern business as a basic online presence, and yet few companies are sure of how to establish that presence, maintain it, and be “active” in the social media sphere. Even when a firm is aware of what needs to be done, it Read more…
More than a decade ago, The New York Times had a headline that read “Anywhere the Eye Can See, It’s Likely to See an Ad,” and that is something truer today than it was that handful of years earlier. Why? Because we are not limited to advertisements on billboards, in magazines and Read more…
Pop-ups, PPC ads, and mandatory five-second ad increments in videos are so over saturated in the market today that most consumers don’t even bat an eye. In fact, studies have shown that the average Internet user can often scroll past pages of ads and not tell you what a single one Read more…
As an ad-agency, we often encounter a few common queries from our clients and one of those few queries is “why can’t my bank advertise on Netflix, HBO Go, and Uber?” Therefore we thought of answering that in our blog post. Obviously, there are some definite limits when it comes to Read more…
Mobile banking apps are nothing new. And yet, you might still find yourself in a situation where you have to promote yours in order to get customers on board. To easily turn your marketing campaign into a success, you must know how to promote your mobile banking app. After all, Read more…
The 2020 global pandemic has flipped the world upside down and may have done so for the long run. But have you ever thought how banks can benefit from mobile advertising during this pandemic? From planning out daily errands to reconsidering how we celebrate major events, the COVID-19 outbreak has Read more…
Why should I advertise on mobile vs desktop? If you have been asking this question to yourself, we have got your answer. When it comes to marketing, placement is everything. In order to attract your target audience, you have to know how to reach them. However, you also have to Read more…
Your bank’s marketing strategy is kind of unique to its needs, but there are certainly some practices that have proven to be effective that everyone should employ. Content marketing may very well be one of those practices. This marketing tool can help you convert leads, build brand loyalty, and even Read more…
It’s no secret that we live in an app world. Everything has an app, it seems, and if it doesn’t, consumers are demanding one to be made as soon as possible. Otherwise, they’ll find another brand or service that offers an app. Historically, this was less of a concern for Read more…
