On this blog, we’ve talked a lot about how to make your bank successful in the mobile marketing world right now. But what about the future? What will the future of mobile advertising look like? Although we’re already seeing glimpses of what the future might hold, it’s difficult to say Read more…
When looking to gain brand awareness, website traffic, and, ultimately, new customers, there are two ways to do it: organic advertising or paid advertising. But, what is the difference between the two? Let’s explore what each of these terms means and how they can benefit your community bank. What Read more…
Chances are you’ve heard the terms “first-party data” and “third-party data” thrown around at some point in your career. You might even have heard of second-party data, too. But have you ever wondered what those terms really mean? Data is one of the most important factors in what makes a Read more…
You’ve finally got your bank up and running on social media. So what now? The world of social media is an increasingly vast place. Deciding where to post what content or figuring out which platform you should invest more time into can be an intimidating task. However, it may be Read more…
Chances are, your community bank has some sort of marketing budget. And it’s probably safe to say that the majority of that budget gets pushed to traditional marketing techniques like sending out mailers or buying local billboard space. If these channels have worked for you in the past, you may Read more…
Social media has become an integral part of society. Billions of people log in to these apps every day, so of course it’s a must that your company has a social media presence. But which one is the right platform for your brand’s advertising? Let’s take a closer look at Read more…
As mobile advertising increases in popularity, more brands are questioning where most users are spending their time. Our research has determined that the majority of smartphone users spend most of their time in apps compared to mobile websites. Additionally, we found that most of their time is spent specifically in Read more…
Acronyms and terms in the mobile marketing industry can be confusing and inconsistent. Not knowing the terminology mobile marketers use can put you in tough situations. You may feel like you’re not understanding a conversation or missing bits and pieces. FYI: “CPA” in mobile marketing doesn’t stand for Certified Public Read more…
Social media has seemed to garner a lot of negative connotations recently as studies claim it to be addictive for the younger generation. However, when it comes to using social media marketing for your community bank, the positive benefits are virtually endless. Increasing brand awareness Not only is social Read more…
The key to a successful ad campaign is targeting the right audience. But what if you already have a list of people you want to target? Well, that’s even better! With a list of emails in your toolkit you can target the same set of people across multiple devices and Read more…
