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February 2020

Mobile Marketing Articles

Battle of the Sexes: How Men and Women Use Apps

Data is a fascinating thing in our world of “connectivity.” Take the issue of how men and women use apps, and how differently the numbers play out. As one report noted only a few years ago by VentureBeat, women “install 40% more apps, spend 87% more than men.” This was Read more…

By RAIN, 1 year8 months ago
Mobile Marketing Articles

What Makes a High-Converting Landing Page?

Landing pages have to deliver the goods, and yet many campaigns fail right at this key moment. You’ve done the work of getting your target audience interested enough to click the link taking them to the landing page, but then analytics show there’s too much fall off. What’s going on Read more…

By RAIN, 1 year7 months ago
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