February 2020

Data is a fascinating thing in our world of “connectivity.” Take the issue of how men and women use apps, and how differently the numbers play out. As one report noted only a few years ago by VentureBeat, women “install 40% more apps, spend 87% more than men.” This was Read more…

Landing pages have to deliver the goods, and yet many campaigns fail right at this key moment. You’ve done the work of getting your target audience interested enough to click the link taking them to the landing page, but then analytics show there’s too much fall off. What’s going on Read more…