January 2020

They say a picture is worth a thousand words — and it’s true. So although words are essential, choosing images that convert is also very imperative. One poignant, beautiful, or stunning image can capture an action, evoke emotions, and tell a story that would take Hemingway or Hawthorne pages to portray. Read more…

Back in 2016 the Economist Intelligence Unit asked marketers what technology trends they thought would have the biggest impact by 2020. Not surprisingly, 59% of respondents predicted mobile devices and networks would be king, followed by personalization technologies like geo-targeting (45%). It looks like those mobile marketing predictions for 2020 are Read more…