On this blog, we’ve talked a lot about how to make your bank successful in the mobile marketing world right now. But what about the future? What will the future of mobile advertising look like? Although we’re already seeing glimpses of what the future might hold, it’s difficult to say exactly which direction mobile marketing will take.
In this post we’ll take a look at some of the mobile marketing possibilities of the near and far future. Keep in mind, we can only make predictions. However, we’ve based these predictions on today’s technology trends that could make their way into mobile marketing’s future.
5G and Beyond
With greater downloads speeds comes greater responsibility for mobile advertisers. Right now ad file sizes are limited. If your ads are too big, they may not render on users’ phones. Unfortunately, you’re still paying the same price as if you were displaying a larger ad. With the introduction of 5G mobile data speeds, and whatever comes after that, file sizes could increase. This would allow advertisers to create and display larger, more interesting, and more interactive ads.
For example, if a company wanted to run an ad that asked the user to shake their phone to make something happen, the file size would need to be pretty big. Right now, based on today’s mobile speed limitations, that ad probably wouldn’t run. However, increasing download speeds will make this and other interactive ads more possible. In short, faster download speeds could mean more engaging and memorable mobile ads.
AR: Relic of the Past or Thing of the Future?
When Pokemon Go first hit the app store, augmented reality (AR) seemed like it was going to be the next big thing. Many believed AR would be integrated into apps and advertisements. But, that didn’t happen then, and it may not be in the future, either. The issue with AR is that people quickly lose interest after something new is introduced. Advertisers and consumers don’t want to see the same thing over and over again. Not to mention, it’s difficult to figure out where AR fits in a marketing budget. AR tends to be time-consuming and expensive, making it out of reach for smaller companies. As it stands, things aren’t looking very promising for the future of AR, but we’ll just have to wait and see. Virtual reality, however, could be a different story…
Right now, mobile advertising is designed for the device the majority of the population currently uses — the smartphone. For the most part, both Apple and Android devices have a similar design. However, smartphones of today may not look like smartphones of the future. Bendable and dual-screen smartphones are already in development. This advance could lead to mobile ads that take up two screens or become more interactive. As more screen real estate and options become available, ads will continue to evolve. Devices may soon be able to project holograms, opening an entirely new door for mobile advertising. However, only time will tell.
Although we can’t say for certain what the future of mobile advertising looks like, we can still make educated guesses based on today’s trends and the technology that’s already in development. No matter what the future holds, it’s sure to be exciting for mobile advertising.