May 2019

The key to a successful ad campaign is targeting the right audience. But what if you already have a list of people you want to target? Well, that’s even better! Let’s explore how companies match emails to device IDs and how various ad platforms utilize the powerful tool to deliver your Read more…

When you’re ready to launch your first mobile advertising campaign you’ll notice that outlets will offer different pricing models based on a variety of metrics. How do you know which one is right for you? Here’s a helpful overview of the most common pricing models for online advertising. . CPM Read more…