Curious World II: 5 Fun Facts About Mobile Advertising

Following our previous post Curious World I: 5 Fun Facts About Mobile Advertising, the RAIN team brings you 5 more interesting, curious, and strange fun facts about mobile advertising world. 

FACT 6: 

Scientists can deduce someone’s lifestyle – grooming products they use, food they eat and medications they take – from chemicals found on the surface of the mobile phones. (Source: The Guardian) 

If you were worried about personal data held inside your phone, you should start worrying about personal data on top of your device’s screen. Researchers from the United States and Germany confirm that every device has its distinct “signature”, a set of chemicals that distinguishes each phone from others.  



It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source:

Research done by Text request shows that 95% of text messages will be read within 3 minutes of being sent. It also shows that smartphone users will only take 90 seconds to reply. Looking at this data, it makes it easy to believe that the average adult spends 23 hours a week texting.

Email response time is starting to shrink. People are now using their portable devices to reply to emails on the go. Studies show that about 50% of replies sent through tablets or smartphones are sent in less than 60 minutes. 


    FACT 8:

    Six of the world’s seven billion people have mobile phones, but only 4.5 billion have a toilet, according to a U.N. report in 2013. 

    Even though it might seem odd at first, this statement is a reality. Think about the least developed countries in the world. Most households don’t have a toilet, and a lot of families share one. About half of India’s 1.2 billion residents are mobile users, but only 366 million people have access to toilets. 

    The good news is that this shocking statistic led the international organization to launch a global campaign to improve sanitation for people whose health was at risk. 


    FACT 9:

    The average person unlocks his or her smartphone 110 times each day, according to a study released by app maker Locket.

    Let’s do some quick math. A day has 24 hours. If you are one of those people who needs their 8-hour beauty rest, you still have 16 hours of life ahead of you. That means that, on average, you unlock your smartphone 6 to 7 times per hour. An hour has 60 minutes, so basically, you unlock your phone once every 10 minutes. 


    FACT 10:

    Your mobile phone has more computing power than the computers used for the Apollo 11 moon landing. (Source: NASA)

    Smartphones have come a long way since they were first invented. Its technology keeps evolving, and every year new features are released by the main mobile phone manufacturers. 

    Back in the day, no one could ever imagine that there would be a day when people could withdraw cash from an ATM without a physical card. From mobile banking to face recognition, smartphones are an incredible, powerful tool. 


    The truth is that these small devices have become essential in our day-to-day lives. From checking live news, to avoiding traffic jams, smartphones play an important role in our daily activities. That is why it is extremely important for your business to take advantage of the situation and start advertising on those mobile platforms that allow you to do so. 

    Getting millions of eyes in front of your brand has never been easier.


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