It is normal to be concerned about ad blockers when launching your first mobile advertising campaign. It only takes one bad ad experience to motivate someone to install an ad blocker app on their devices, and once that’s done, every publisher on the web pays the price. However, only 11% of the world population is using ad blocking software.
Who uses ad blocking apps?
It is easy to group people who use ad blocking software in two main groups:
What can I do to stop people from using ad blockers?
The truth is there is nothing you can do to change these users’ bad experiences. However, it is in your power to ensure that your bank’s mobile advertising is handled appropriately.
By following professional and ethical guides of advertising, you are not only setting your bank for success, but you are also leading by example. It might seem unfair to some, but it is our responsibility to ensure that advertising stays alive for years to come. Customers need advertising to stay informed about products and services they might benefit from, and companies need to advertise to find those customers and expand. It is a circle, a win-win situation for all of us.