Following our previous post Curious World I: 5 Fun Facts About Mobile Advertising, the RAIN team brings you 5 more interesting, curious, and strange fun facts about mobile advertising world. FACT 6: Scientists can deduce someone’s lifestyle – grooming products they use, food they eat and medications they take – from Read more…
Should I worry about ad blockers or not? Maybe. It is normal to be concerned about ad blockers when launching your first mobile advertising campaign. It only takes one bad ad experience to motivate someone to install an ad blocker app on their devices, and once that’s done, every publisher on Read more…
Spotify is the world’s largest music streaming platform, with more subscribers than any other service. Spotify offers users access to one of the biggest collections of music in history, plus podcasts and other audio content. But access to this music library comes with a cost; users can either endure audio Read more…
We’ve touched on the differences between mobile and internet marketing, and talked about how much more effective mobile can be than direct mail campaigns. Now let’s take a deeper dive into how mobile marketing vs. other media your bank might be using now. Traditional marketing typically includes five major media Read more…
In this hyperconnected era, about 3.2 billion people have access to the Internet. That’s 55% of the world’s population. Since the introduction of the iPhone back in 2007, the way people accessed the Internet has changed. Phones are now as powerful as computers, and they’re way more portable. Mobile Internet Read more…
With almost half of the world in its user base, Facebook is king when it comes to advertising on social media. When Mark Zuckerberg introduced Facebook Ads in 2007, millions of companies saw a big opportunity to market their products and services. In addition to the advantage of a massive Read more…
You’re finally convinced about the benefits of launching your bank’s first mobile marketing campaign. You know how to get started, you have your data lists and your target locations ready, and you know exactly what you want your creative to look like. Let’s have a look on which Ad sizes Read more…
In previous posts, you have learned how to come up with effective goals. To recap, you know goals need to be S.M.A.R.T. Smart goals are those that are specific, measurable, achievable, relevant and time-based. If you need more information about goals, read our previous blog post here. Even though goals Read more…
If you’ve been a supporter of our blog for any length of time, you’ve probably noticed that we write a lot of articles with tips and “how-tos” related to mobile marketing. Today, though, we’re shaking things up. Instead of telling you how important smartphones have become to our culture, we’re Read more…
