Compared to other media, mobile allows marketers to measure campaign results across multiple data points. Implementing Google analytics and optimizing your campaign is very essential for the success of your banks. But, if you’re not already using Google Analytics to understand your audience and optimize your efforts, your first mobile Read more…
Location-based marketing is bringing mobile advertising to the next level, making it way more effective than ever before. Have a look on this blog to learn about geofencing and the benefits of hyperlocal targeting. Geofencing is a term used in mobile marketing that refers to setting up virtual fences or Read more…
With the rise of mobile usage in recent years, mobile-friendly websites are no longer a bonus but a must-have. We must have a mobile-friendly websites as there has been rise of mobile usage in recent years. Here are recommendations on building successful mobile landing pages. What makes a good mobile Read more…
Unfortunately, not every financial institutions have understood why is branding important for banks. Branding is a relatively new concept within the banking industry, especially if you consider that banks have been around since ancient times. Back in the day, and as seen in old western movies, there was only one bank Read more…
Forward-thinking companies understand that winning over customer loyalty requires putting them first and understanding their needs. It is extremely beneficial to dive into all your existing data to find patterns between your current clients. This blog has some of the best tips on winning over customer loyalty. Utilizing this information will Read more…
Marketing without goals is like doing target practice without a bullseye. Defining goals for your bank’s mobile marketing campaigns is very important . So the very first step to launch a successful mobile marketing campaign is to set clear goals and, after that, layout a strategy on how to accomplish Read more…
We’ve mentioned in previous posts that advertising in apps is much more effective than advertising on mobile websites. But have you wondered why we’re so pro-app and anti-website? Ad placement: mobile apps vs. mobile websites here’s an in-depth explanation to fully convince you that devoting your ad spend to in-app Read more…
Are you getting frustrated with your mobile marketing campaigns? Do you feel like you’re wasting your money because you don’t see results? There are many factors that can influence the outcome of your campaigns, from the actual offer or product you’re promoting to the audience you’re targeting. However, there are Read more…
