2. INFORMATION COLLECTION PRACTICES
2.1. TYPES OF INFORMATION COLLECTED
(a) TRAFFIC DATA COLLECTED. We automatically track and collect the following categories of information, either through the Site, App, or through third parties: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Site; (4) types of web browsers used to access the Site; and (5) other usage data (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site and the App. We also use “cookies” to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly, and to store your password so you do not have to re-enter it each time you visit the Site.
(b) PERSONAL INFORMATION COLLECTED. In order for you to access certain premium services and to purchase products and services that we offer via the Site or the App and the App, we require you to provide us with certain information that personally identifies you (“Personal Information ”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); (2) Financial Data (such as your account or credit card number); and (3) Demographic Data (such as your zip code, age, and income). If you communicate with us by e-mail, post messages to any of our chat groups, bulletin boards, or forums, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information. You assume responsibility for the Personal Data of third parties published or shared though the Site and the App and declare that you have the right to communicate or broadcast them, thus relieving the Company of all responsibility.
(c) RETENTION TIME. The information collected is kept for the time necessary to provide the Services or other stated purposes and uses as outlined herein, unless otherwise requested by the customer.
(d) DEVICE IDENTIFICATION INFORMATION COLLECTED. The Company may track your usage of the Site or the App by storing the unique identifier associated with your device. This information will be used for analytics purposes or to store your user preferences.
2.2. USES OF INFORMATION COLLECTED
(a) COMPANY USE OF INFORMATION. We use Contact Data to send you information about our Company or our products or services, or promotional material from some of our partners, or to contact you when necessary. We use your Financial Data to verify your qualifications for certain products or services and to bill you for products and services. We use your Demographic Data to customize and tailor your experience on the Site, displaying content that we think you might be interested in and according to your preferences.
(i) Analytics. The services in this section allow the Company to monitor and analyze the Site and the App traffic, and can be used to keep track of your usage behavior. Analytics are provided by Google Analytics for both the usage on the Site and on the App. To learn more about the types of information gathered and how the information is used by Google Analytics, visit http://www.google.com/intl/en/policies/. In addition, the Company uses services provided by UXCam, to record video and user experience analytics while the Service is in use. To learn more about the types of information gathered and how the information is used by UXCam, visit http://uxcam.com/about/terms.
(c) USER CHOICE REGARDING COLLECTION, USE, AND DISTRIBUTION OF PERSONAL INFORMATION. You may choose not to provide us with any Personal Information. In such an event, you can still access and use the Site and the App; however you will not be able to access and use those portions of the Site and the App that require your Personal Information. If you do not wish to receive information and promotional material from us or from some of our partners, you may select the appropriate “opt-out” option each time we ask you for Personal Information.
3.1. USER ABILITY TO ACCESS, UPDATE, AND CORRECT PERSONAL INFORMATION. We maintain a procedure in order to help you confirm that your Personal Information remains correct and up-to-date. At any time, you may visit your personal profile at /login. Through your personal profile you may: (a) review and update your Personal Information that we have already collected; (b) choose whether or not you wish for us to send you information about our Company, or promotional material from some of our partners; and/or (c) choose whether or not you wish for us to share your Personal Information with third parties.
3.2. LOST OR STOLEN INFORMATION. You must promptly notify us if your credit card, user name, or password is lost, stolen, or used without permission. In such an event, we will remove that credit card number, user name, or password from your account and update our records accordingly.
3.3. PUBLIC INFORMATION. The Site contains links to other websites. We are not responsible for the privacy practices or the content of such websites. We also make chat rooms, forums, message boards, and news groups available to you. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.
4. INTERNATIONAL USERS. Information collected or received may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to us, we may transfer your information to the United States and process it there (or any other country in which we operate).